Journal of Oral Health and Community Dentistry

Register      Login

VOLUME 16 , ISSUE 1 ( January-April, 2022 ) > List of Articles


Unraveling the Increased Preferences for Herbal Toothpastes: A Survey-based Study in India

Varun Kumar, Ruchi Juneja, Ginnia Bhayana, Ridhi Taneja, Divya Juneja

Keywords : Dentist, Herbal dentifrices, Oral health, Tooth discoloration

Citation Information : Kumar V, Juneja R, Bhayana G, Taneja R, Juneja D. Unraveling the Increased Preferences for Herbal Toothpastes: A Survey-based Study in India. J Oral Health Comm Dent 2022; 16 (1):36-40.

DOI: 10.5005/jp-journals-10062-0131

License: CC BY-NC 4.0

Published Online: 27-04-2022

Copyright Statement:  Copyright © 2022; The Author(s).


Background: Herbal toothpastes have gained immense popularity in India in recent times with a significant rise in number of herbal toothpaste users. This study aimed to understand the factors that motivated this change from nonherbal toothpastes to herbal toothpastes. Methods: Four hundred and eighty-two individuals visiting the Department of Dentistry for dental consultations, who had changed their toothpaste in last 5 years, filled a structured questionnaire seeking details of the factors or complaints which led to their change of toothpaste, satisfaction level with changed toothpaste, and their opinion about herbal and nonherbal toothpaste. The change of toothpastes was divided into four categories: nonherbal to herbal, nonherbal to nonherbal, herbal to nonherbal, and herbal to herbal. The data obtained were analyzed to assess the relationship between the category of toothpaste change and socioeconomic and psychosocial factors using Chi-square tests, Spearman's correlation, and multiple regression tests. Results: 49.79% of the participants had shifted their toothpaste from nonherbal to herbal in last 5 years. Sensitivity (43.75%) and yellowness of teeth (49.25%) were the most cited reasons for change of toothpaste by participants in all categories. Tooth sensitivity, cost, advertisement, taste, and dental advice significantly influenced the change from one type of toothpaste to another. No significant association was found between the type of toothpaste shift and improvement in symptoms. Conclusion: Though a large number of users shifted to herbal toothpastes, the change was not associated with a significant difference from other types of toothpastes, in terms of improvement of symptoms. Clinical significance: This study highlights the tendency of Indian population to shift their toothpaste from nonherbal to herbal, in hope of getting relief from problems like yellow teeth and tooth sensitivity. Such change, however, may not necessarily lead to resolution of their problem and can never be a substitute to professional consultation.

  1. Balaji SM. Burden of dental diseases in India as compared to South Asia: an insight. Indian J Dent Res 2018;29(3):374–377. DOI: 10.4103/ijdr.IJDR_333_18.
  2. Singh P, Bey A, Gupta ND. Dental health attitude in Indian society. J Int Soc Prev Community Dent 2013;3(2):81–84. DOI: 10.4103/2231-0762.122444.
  3. Lippert F. An introduction to toothpaste–its purpose, history and ingredients. Monogr Oral Sci 2013;23:1–14. DOI: 10.1159/000350456.
  4. Orisakwe OE, Okolo KO, Igweze ZN, et al. Potential hazards of toxic metals found in toothpastes commonly used in Nigeria. Rocz Panstw Zakl Hig 2016;67(2):197–204. PMID: 27289516.
  5. Yadav R. Patanjali Ayurveda limited: attraction of Ayurveda products. South Asian J Bus Manag Cases 2017;6(1):100–108. DOI: 10.1177/2277977917698300.
  6. Pandey N, Paul G. Marketing at Patanjali Ayurved: creating value in a herbal way. South Asian J Bus Manag Cases 2020;9(1):99–111. DOI: 10.1177/2277977919881415.
  7. Malviya S, Tyagi N. Colgate to battle Patanjali's Dant Kanti with herbal toothpaste Vedshakti. Economic Times 2016. Available from:
  8. Sarkar J. HUL to bring back Ayush with its first exclusive e-commerce launch. Economic Times 2015. Available from: launch/48933125.
  9. Logaranjani A, Mahendra J, Perumalsamy R, et al. Influence of media in the choice of oral hygiene products used among the population of Maduravoyal, Chennai, India. J Clin Diagn Res 2015;9(10):ZC06–ZC08. DOI: 10.7860/JCDR/2015/14552.6562.
  10. Kote S, Dadu M, Sowmya AR, et al. Knowledge, attitude and behaviour for choosing oral hygiene aids among students of management institutes, Ghaziabad, India. West Indian Med J 2013;62(8):758–763. DOI: 10.7727/wimj.2012.325.
  11. Adegbulugbe IC, Adegbulugbe IC. Factors governing the choice of dentifrices by patients attending the Dental Centre, Lagos University Teaching Hospital. Nig Q J Hosp Med 2007;17(1):18–21. DOI: 10.4314/nqjhm.v17i1.12535.
  12. Opeodu OI, Gbadebo SO. Factors influencing choice of oral hygiene products by dental patients in a Nigerian teaching hospital. Ann Ib Postgrad Med 2017;15(1):51–56. PMID: 28970772.
  13. Saleem SM. Modified Kuppuswamy socioeconomic scale updated for the year 2019. Indian J Forensic Community Med 2019;6(1):1–3. DOI: 10.18231/2394-6776.2019.0001.
  14. Sharma A, Sankhla B, Parkar SM, et al. Effect of traditionally used neem and babool chewing stick (datun) on streptococcus mutans: an in-vitro study. J Clin Diagn Res 2014;8(7):ZC15–ZC17. DOI: 10.7860/JCDR/2014/9817.4549.
  15. Kumar MKP, Priya NK, Madhushankari GS. Anticariogenic efficacy of herbal and conventional toothpastes a comparative in-vitro study. J Int Oral Health 2013;5(2):8–13. PMID: 24155585.
  16. Goldman AS, Yee R, Holmgren CJ, et al. Global affordability of fluoride toothpaste. Glob Health 2008;4:7. DOI: 10.1186/1744-8603-4-7.
  17. Chen J, Liu Y, Wang S, et al. Efficacy of crest herbal toothpaste in “clearing internal heat”: a randomized, double-blinded clinical study. Evid Based Complementary Altern Med 2013. DOI: 10.1155/2013/807801.
  18. George J, Hegde S, Rajesh KS, et al. The efficacy of a herbal-based toothpaste in the control of plaque and gingivitis: a clinico-biochemical study. Indian J Dent Res 2009;20(4):480–482. DOI: 10.4103/0970-9290.59460.
PDF Share
PDF Share

© Jaypee Brothers Medical Publishers (P) LTD.